As part of my second year of BTEC Graphics, I had to create a high-end chocolate bar brand from start to finish. This meant coming up with a name, logo, colour scheme, packaging and promotional material.
Animated Ident
This brand animation was made from start to finish in adobe after effects. It is designed to perfectly loop, and involves the brand's theme of darkness and night.
Logo
The name 'Tenebris' means 'darkness' in Latin. The name gave me a good opportunity to include imagery of night-time and the starry sky as part of the logo. I wanted the brand to feel luxurious and mysterious, as this is supposed to be a high quality chocolate.
The packaging would also help paint this picture.
Packaging
